Rebuilding the Commercial Function for a UK HVAC Manufacture

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CASE STUDY: HVAC MANUFACTURE

Supporting a UK HVAC manufacturer to strengthen sales leadership, expand specification capability and build a more effective commercial organisation.


20+

STRATEGIC HIRES DELIVERED

2-Year

SEARCH PROGRAMME

50%

COMPLETED YEAR ONE PROGRAMME AHEAD OF SCHEDULE

2.6:1

INTERVIEW-TO-OFFER RATIO

ENGAGEMENT BRIEF


Sector: Thermal & Building Infrastructure

Sub-sector: HVAC Manufacturer

Geography: UK

Ownership: Private, Privately Held

Size: £20-30M



THE BUSINESS

A well-established UK HVAC manufacturer was investing in its commercial capability to support future growth. As customer requirements evolved and specification-led sales became increasingly important, the business needed to strengthen leadership across key commercial functions while building greater consistency throughout its sales organisation.

OBJECTIVES & MANDATE

The mandate combined commercial transformation objectives with a multi-hire team buildout requirement


Commercial Objectives


  • Support the transition from a contractor-led model to a specification-led commercial approach
  • Strengthen positioning across key sectors, including education and healthcare
  • Increase early-stage engagement with consultants and specifiers
  • Align commercial capability with evolving energy and building performance demands


Hiring Objectives


  • Build a team of technical, specification-led sales engineers across the UK
  • Appoint senior key account managers aligned to sector-focused growth
  • Establish regional leadership to support team structure and scale
  • Deliver a structured, multi-hire programme across a 2-year period


THE OUTCOME

Over a two-year engagement, Lambull supported the client through a series of strategic commercial appointments across sales leadership, key account management, specification and regional commercial functions. The result was a stronger commercial structure aligned with the company's long-term growth objectives while reducing reliance on external recruitment.


The challenge was not a single hire, but building a cohesive, specification-led commercial team


Key impact areas included:


  • Establishment of a specification-led sales function aligned to evolving market dynamics
  • Stronger positioning across key sectors, including education and healthcare
  • Improved alignment between technical, commercial, and product teams
  • Reduced reliance on external recruitment through a more efficient hiring model


As a result, the organisation is now better equipped to compete in a market increasingly driven by technical specification and early-stage influence.


More importantly, it created a scalable hiring model aligned to future growth.


"Extremely professional partner, who delivered exceptional candidates."


Steven is an extremely professional head-hunter. Their vast experience and focus on understanding our business vision helped us develop a clearer recruitment approach, which added tremendous value and therefore positioned them naturally as a true business partner.


We have successfully employed numerous exceptional candidates since working together over the past year, and we are excited to continue collaborating with them to execute a key element of our HR strategy.


Two large, black quotation marks.
A person smiling in a white shirt and dark pants stands before a sign with a solar panel icon and part of a brand name.
Chief Operating
Officer

"Hard-working, focused and dynamic in his approach, and constantly brings outstanding candidate options to the table for each role"


Stevens' ability to demonstrate an immediate understanding of the candidate market & also the right recruitment structure to sit alongside the business's growth plans meant that, as a company, we had no hesitation in agreeing a 12-month retained services agreement. This was such a successful recruitment drive for us that we were delighted to extend that retained basis out to 24 months.


Two large, black quotation marks.
A person smiling in a white shirt and dark pants stands before a sign with a solar panel icon and part of a brand name.
Commercial Director

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